The importance of brand in time of crisis

The importance of brand in time of crisis

I’ve been banging on for ages about how even for small companies “brand” is essential to success, even for one-man bands where the person is the brand and the brand is the person. It’s not just an issue for multinationals to worry about. Without “brand” there is no...
Marketing in time of lockdown

Marketing in time of lockdown

It’s well documented that the UK and world economies have shrivelled in the face of the covid crisis. Inevitably and understandably many businesses have put marketing on hold while they sort out more immediate problems, like “how do we pay our bills?” It’s very easy...
Branding your business

Branding your business

We’ve come a long way since the days when branding literally meant applying hot metal to your cattle’s backside to identify you as the owner. Today ‘branding’ means a lot more. It’s become a word that is often used but little understood so let’s get one thing out of...
Stereotyping – the millstone around the neck of marketers?

Stereotyping – the millstone around the neck of marketers?

No matter how clever technology becomes in allowing us to define market segments ever more closely – even through to the ultimate dream of Facebook, Google and Amazon et al having harvested so much data about us that they know what we want almost before we know it...