Blog

I’ve been banging on for ages about how even for small companies “brand” is essential to success, even for one-man bands where the person is the brand and the brand is the person. It’s not just an issue for multinationals to worry about. Without “brand” there is no...

It’s well documented that the UK and world economies have shrivelled in the face of the covid crisis. Inevitably and understandably many businesses have put marketing on hold while they sort out more immediate problems, like “how do we pay our bills?” It’s very easy...

We’ve come a long way since the days when branding literally meant applying hot metal to your cattle’s backside to identify you as the owner. Today ‘branding’ means a lot more. It’s become a word that is often used but little...

The Art of War written by Sun Tzu in 500 BC has so many quotable quotes that many have become part of mainstream conversation. Although originally written as a guidebook for military commanders the parallels with business planning and execution are readily apparent....

No matter how clever technology becomes in allowing us to define market segments ever more closely – even through to the ultimate dream of Facebook, Google and Amazon et al having harvested so much data about us that they know what we want almost before we know it...

In this day and age of digital “content” it’s easy to forget the skills of the professional copywriter. Often marketing campaigns fail because they rely on what can sometimes seem to be a random assortment of words being used to fill a space on social media. The...