Blog

Branding your business

Branding your business

We’ve come a long way since the days when branding literally meant applying hot metal to your cattle’s backside to identify you as the owner. Today ‘branding’ means a lot more. It’s become a word that is often used but little understood so let’s get one thing out of...

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Stereotyping – the millstone around the neck of marketers?

Stereotyping – the millstone around the neck of marketers?

No matter how clever technology becomes in allowing us to define market segments ever more closely – even through to the ultimate dream of Facebook, Google and Amazon et al having harvested so much data about us that they know what we want almost before we know it...

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The copywriter – today’s unsung hero?

The copywriter – today’s unsung hero?

In this day and age of digital “content” it’s easy to forget the skills of the professional copywriter. Often marketing campaigns fail because they rely on what can sometimes seem to be a random assortment of words being used to fill a space on social media. The...

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