Designed to demand attention and deliver a compelling message to the audience, we create advertising across a variety of media. Good old fashioned print media are still unbeatable in many circumstances, but we we also utilise online and broadcast where appropriate.
From full page ‘corporate’ ads to quarter page product ads, we write and produce advertisements that are designed to achieve specific, measurable results. It might be raising brand profile, measured through a pre- and post-campaign survey, or a direct marketing campaign where results are measured by the number of enquiries received. Either way, advertising must be impactful yet appropriate, persuasive not gratuitous, but above all – make a positive difference to your bottom line.
Brand is more than just a pretty logo. It’s about having a real understanding of your customers and engaging with them in a relevant and interesting way, utilising the appropriate tone of voice in copy, and visual cues that stimulate empathy. The logo is simply the visual manifestation of how you align your offering with their needs.
Having said all that we do design some pretty nifty logos.
With the advent of data management and then CRM, direct marketing was going to be “the next big thing”, where our relationships with customers and prospects could be automated and yet retain the individuality necessary to build and maintain brand loyalty. And with today’s digital and social media that can certainly be achieved; but it’s only half the battle. There’s still a need for creative communications which reach out to people and engage with them.
We combine an understanding of technology with the power of creativity to ensure that your direct marketing achieves its goals.
Cost-effective and interactive, email can be an ideal medium for communicating with your audience. If it’s done right!
Often seen as a ‘cheap’ alternative to other forms of advertising, email marketing will only work if you adhere to the tried and tested rules. We’ll ensure your important message works as effectively as possible.
Whether you’re having a large stand at a major international exhibition hall, or a pop-up at your local venue, the way you display your products or service and communicate your brand is of critical importance if you are to reap a return on your potentially large investment.
We’ll plan the whole event for you – from complete the organisers manual, designing the stand and graphics, including writing messages, produce ancillary marketing collateral including advertising and PR. All you have to do is turn up on the day.
Graphic design is the mortar that holds all the marketing bricks together. It’s the way we instantly communicate the value of a brand, the way we persuade without uttering words, the magical way a connection is made with an audience.
How do we do that? By being sensitive to the needs of the audience and discovering what turns them on – yes. But also by getting on your wavelength to make manifest your soul and proclaiming it to the world – especially paying customers!
So called ‘free advertising’ isn’t that at all. In fact if it’s done poorly it can be very expensive in terms of the damage done to your reputation. Done well it can have a very positive effect.
From writing a press release through to managing an ongoing campaign of press liaison we’ll ensure you make a shining example. If necessary we’ll organise venue hire and catering for an event, and create, produce and distribute additional marketing collateral such as invitations, brochures, powerpoint presentations, display graphics, transport and accommodation.
Marketing communications only work if you know what you’re trying to achieve. They’re simply a tool to help you get your business to where you want it to be. Created in isolation without commercial purpose marketing communications are just so much puff. That’s why we’re keen to make sure the work we do is part of a strategy designed to help your business achieve it’s targets.
If you don’t have a marketing plan we’ll help you write one. If you have one we’ll apply our creative skills and pragmatism to produce messages that get results.
The websites we design are different to most others. We have a passionately held belief that websites are more than just a medium to get your name in front of more people than ever before. More importantly they’re a way of communicating effectively with your audience by using good ‘content’ – headlines, well written body copy, interesting concepts and pictures.
Less ‘About us’ and more ‘About you’. Good old-fashioned values we apply to all our creative work in fact!